AAB acquires fractional finance support business to strengthen support for start-ups and scale-ups

Leading professional services firm, AAB, has today announced the acquisition of RORA, a specialist finance support business focused on start-ups and scale-ups.

London-based RORA provides fractional finance leadership to early-stage and high-growth businesses, operating as their dedicated finance team or as specialist support to existing in-house finance functions. The acquisition further strengthens AAB’s capability to support ambitious businesses in the critical early stages of their growth journey.

The move reflects AAB’s continued investment in high-growth, high-impact service lines that align with the evolving needs of entrepreneurial and scaling businesses across the UK.

Lauren McCluskey, Head of Virtual Finance Function at AAB, said: “This is an exciting acquisition for AAB and one that reflects where we see strong, long-term demand. Supporting businesses at the start-up and scale-up stage is about providing the right financial insight, structure and leadership at a point where it can genuinely accelerate growth.

RORA operates in a space that is vital to the success of fast-growing businesses, and it mirrors AAB’s own journey as a business that continues to scale at pace. By bringing this specialist capability into AAB, we can offer even more hands-on, commercially focused support to businesses at this crucial stage in their development.”

Dan Hully and Sam Wilkinson, Co-founders at RORA added: “Joining AAB is a natural next step for RORA. We’ve built our business around supporting founders and leadership teams at moments of rapid change and opportunity, and AAB shares that same growth mindset.

Becoming part of a larger firm gives our clients access to broader expertise while allowing us to continue delivering the hands-on, flexible finance support that start-ups and scale-ups need to move quickly and confidently. We’re excited about what this means for our team and for the businesses we support.”

The RORA team will join AAB with immediate effect and clients will benefit from enhanced access to AAB’s wider expertise while retaining the specialist, flexible finance support that RORA is known for.

The acquisition is part of AAB’s strategic expansion plan, with further acquisitions already under discussion to strengthen its regional and national footprint. AAB now employs over 1,800 people across 23 locations in the UK and Ireland.