An image of Aarti A smiling at the camera.

AARTI A

Finance and Operations Lead

Who I help

Technology businesses. SaaS companies. HR technology organisations. MedTech businesses. Scaling companies. International teams. Colleagues across the UK and India. Business leaders seeking efficient operational and financial support.

How I help

Finance Operations. Payroll Management. Recruitment. Onboarding. Team Development. Learning & Development. Month-End Reporting. Compliance. Process Improvement. Cross-Border Operations. People Management. Operational Leadership.

"BE YOURSELF, RELY ON YOUR OWN THINKING, AND DON'T BE AFRAID TO GET IT WRONG ALONG THE WAY."

Aarti is Finance & Operations Lead at AAB, supporting both the firm’s people and wider business operations. Her role spans finance, operations, recruitment, onboarding, team development and reporting, ensuring teams have the structure, resources and support they need to deliver exceptional service to clients.

A typical week can involve everything from managing payroll and month-end reporting to supporting recruitment, onboarding new team members, coordinating learning and development initiatives, and collaborating with colleagues across the UK and India. The variety of the role is one of the aspects Aarti enjoys most, with no two days ever quite the same.

Sector/Support

Technology businesses. SaaS companies. HR technology organisations. MedTech businesses. Scaling companies.

A JOURNEY BUILT ON GROWTH AND OPPORTUNITY

My career has been shaped by ambition, adaptability and a willingness to embrace new challenges. Motherhood was a significant turning point in my professional journey, motivating me to find a role that offered both flexibility and the opportunity to work in a global environment.

This led me into the start-up sector, as an Analyst and developed expertise across finance, operations and partner support. As the business evolved, so too did my responsibilities, allowing me to broaden my skillset and build extensive operational experience alongside my financial knowledge.

Today, I combine financial expertise with practical operational leadership, supporting colleagues, partners and business operations across multiple locations.

TURNING CHALLENGES INTO OPPORTUNITIES

One of the biggest challenges in my career was transitioning from a traditional finance and legal background into operations. The move required me to develop an entirely new set of skills, adapt to managing people and processes remotely, and become comfortable making decisions in situations where there wasn’t always a clear roadmap.

Working across multiple stakeholders and business functions pushed me outside my comfort zone, but it also taught me valuable lessons in resilience, adaptability and self-belief. These experiences continue to influence how I approach leadership and problem solving today.

BUILDING TRUST THROUGH COMMUNICATION

For me, effective communication is the foundation of every successful relationship. Whether I’m working with colleagues, clients or partners, I believe that clear expectations, transparency and regular communication are essential to achieving the best outcomes.

Early in my career, I inherited a client relationship that had been affected by previous service challenges. Through consistent communication, transparency and a commitment to delivering on my promises, I successfully rebuilt trust and developed a strong working relationship that lasted for almost two years.

This experience reinforced my belief that most challenges can be overcome through honest communication, understanding and collaboration.

SUPPORTING PEOPLE TO SUCCEED

One of the most rewarding aspects of my role is helping others achieve their goals. Whether I’m supporting colleagues, developing team members or creating the operational foundations that allow projects and client work to run smoothly, I enjoy contributing to the success of those around me.

The feedback I value most comes from members of my team who trust me enough to seek guidance, advice and support. Creating an environment where people feel comfortable sharing challenges and asking questions is something I take great pride in.

EXPERTISE IN A FAST-MOVING ENVIRONMENT

Managing cross-border teams brings unique challenges, particularly when working across different time zones, cultures and ways of working. I have developed a strong understanding of how to build effective communication channels, establish clear processes and ensure everyone remains aligned and supported.

My experience has shown that successful operations are built on strong relationships, collaboration and a willingness to continuously improve. By balancing structure with flexibility, I help teams work efficiently while maintaining a positive and supportive culture.

LOOKING AHEAD

As technology continues to reshape the workplace, I am particularly interested in how artificial intelligence can enhance operational efficiency while maintaining the human connection that remains central to successful businesses.

I am excited by opportunities to further develop my operational expertise, embrace new technologies and continue supporting the growth of both people and businesses in an increasingly connected world.

ENABLING SUCCESS BEHIND THE SCENES

Reliability, collaboration and a genuine commitment to helping others succeed are qualities that define my approach. Whether I’m supporting colleagues in the UK and India, streamlining processes or ensuring operational excellence behind the scenes, my focus remains the same: creating the foundations that allow people, teams and businesses to thrive.