Social Media Policy: Why Having One Is Important

The rise of social media

Over the past decade there has been a surge in social media usage resulting in a total 60.37 million users in the UK. With such a wide user base, it is evident that social media is here to stay. Companies are starting to harness this tool to streamline their communication channels, reach larger recruitment pools, gain better product exposure and increase sales. Even though social media can be a powerful tool for good, there are also some potential negative repercussions such as cyber bullying, damage to employer brand and productivity issues. To manage these risks, it is essential that a social media policy is developed and implemented.

What is a social media policy?

Social media includes the use of social networks, emails, smartphones and internet. A policy will help outline what is expected of employees in terms of when, how and where social media is allowed and what they can or cannot say about the organisation. To be effective a policy should be created in conjunction with employers, staff and employee representative /trade unions. This will help the policy to be implemented more smoothly and ensure that all stakeholders are on board.

Why is it important?

Firstly, it informs employees on how they should conduct themselves. Having clear guidelines will help employees understand the importance of professionalism if they are using social media on behalf of the organisation. It will enlighten employees that use of personal social media in a cavalier fashion could potentially bring their employer into disrepute through their actions in situations where the conduct can be associated with the employer. If so, the employer may invoke their disciplinary policy.

 

Secondly, it can help with productivity issues in the workplace. Informing employees of when and where it is appropriate to use social media will help ensure that employees are not using company time to use their personal social media. If the policy also prohibits the use of company equipment for personal use this can increase the security of company computers and lowers the risk of getting viruses.

Thirdly, it ensures that data is protected and that there are no breaches in confidentiality. Staff will be informed of what information should not become public. This could range from client details to sensitive commercial information .

Finally, it aids in protecting the employer brand and reputation of an organisation. The policy will clearly outline what employees can and cannot say about the organisation on social media. This helps to ensure that complaints and grievances about the business or managers do not become public.

Employers should review their Social Media and Disciplinary Policy to ensure there is alignment and policies should be communicated to all staff.

How Can Think People Help?

Think People can review or draft policies on social media. We’ll check you’re not leaving yourself at risk by ensuring your policies are compliant with relevant employment law, and advise where improvements can be made in efficiency and impact. If you would like more information, contact us at enquiries@thinkpeople.co.uk or by calling 02890 310450 (ROI – 00353 1969 7865).